26 April 2018. In my life I have often heard myself say: “You are too young” as if the ownership of a thought, an idea, a project to be realized, a way of conceiving the world had a personal ownership. I see that things have not changed.
Marta Basso is 25 years old and with her human, educational and professional experience has already traced a very significant path.
Sociology is intrinsically linked to statistics so we are talking about a generation, that of Marta, who has not yet expressed its potential on paper.
The most obvious feature of the Millennials, born between 1980 and 2000, aged 15-35, is that they are the first generation of history in their adulthood to be familiar with digital technology and know spontaneously and natively the codes of digital communication.
They talk about it everywhere to understand how to attract and hire them, but above all what and how they buy, given that in 2019 in America they will exceed Generation X (aged between 36 and 51). In Italy they currently comprise 11.2 million people.
The Millennials are more likely than other sections of the population to buy brand products with which they perceive a sharing of values, environmental and social issues are of great interest, trust in the brand is acquired through an active and continuous dialogue and authenticity a key factor.
It is the generation of the euro and of European citizenship, but also the one that is paying the most than any other for the economic and social consequences of the crisis.
Of course, there are also critical descriptions: “difficult to manage, they think everything is due to him, narcissistic and selfish, scattered and lazy” (Simon Sinek), but in the American motivator’s gaze and intentions these are characteristics that indicate a direct criticism of the previous generation.
The basis of the impatience and general lack of satisfaction and happiness of much of the Millennials is that they have not been able to provide them with positive leadership at the family, social and political levels.
This generation must therefore create the basis for its place in history through personal and social work that passes through the realization of challenges and the overcoming of ideological barriers that are manifested especially with the impact in the workplace.
Creativity, enterprise, self-confidence, a strong propensity for change and social solidarity are the determining factors that they must adopt to free themselves from prejudices and stereotypes: characteristics that Martha possesses all at the same time.
Marta Basso started from an early age to deal with very different realities, her first two working experiences in South America have formed her not only professionally, and her level of introspection emerges with the relational intelligence she has developed to cope with the opportunities and ups and downs of life.
Founding a startup in the wine industry, WiP App, and serving as CEO for a month in Adecco Group Italy, a reality with over 3,000 employees, after passing a selection characterized by improvisation theater, escape room, business case, aptitude tests, are just the first steps of a professionalism that is developing without fear of exposure.
Analyzing the statistics of its haters are precisely those belonging to the #40generation, Generation X, the most numerous, why?
Leaving aside the professional haters, to explain the reasons, we must remember the characteristics of this generational band:
lack of optimism in the future, scepticism, distrust of institutions, exposed to the risk of subordination compared to the previous one, have in fact grown in the shadow of the Baby boomers (1945-1960), a generation numerically more consistent, which has imposed – thanks to a significant increase in longevity – its vision of the world and its centrality in power structures.
Since I do not believe in generational struggles as a social need or as a way to emancipate, only the greater knowledge and the more direct confrontation with inter-generational visions can guarantee a progressive increase in awareness and a widespread evolution of society.
#Conscious people who stop complaining and dare: #StopWhining forever.
Enjoy the interview and good luck Marta ????
